A new way to score more

Beginning July 31, Under Armour’s U.S.-based consumers have a new way to score more with the launch of Under Armour’s “UA Rewards” loyalty program. In Under Armour’s drive to Make Athletes Better, our most loyal consumers will be able to connect to the brand in new and rewarding ways.  

“We are thrilled to launch Under Armour’s first ever loyalty program. Our consumers are incredibly engaged with our brand and UA Rewards will enable a deeper connection, delivering the value and benefits they’ve been craving,” said Under Armour President and CEO Stephanie Linnartz. “UA Rewards is a diverse program offering value to consumers, including celebrity athlete experiences and exclusive wellness content.”
 

EXPERIENCE UA REWARDS

U.S.-based consumers 16 years and older can enroll for free on UA.com, through the UA App, or UA MapMyRun. Upon joining the program, members can earn points through:

• Purchases: For online purchases on UA.com and the UA App or in-store purchases at Under Armour Brand House and Factory House stores, members can earn 5 points for every $1 spent.  
• Product Reviews: Leave feedback on eligible products. 
• Birthday Extras: Get twice the points on the first purchase in your birthday month.  
• UA MapMyRun Challenges: Take on qualifying UA MapMyRun challenges and earn points once completed.  

Members will gain access to benefits, including:

• Early Access to Gear and Events: Beat the crowds and get first dibs on new gear like Curry Brand and Project Rock before it hits the shelves. Members can see upcoming events in their digital UA Rewards account. 
• Athlete Videos and Expert Training Tips: Hear from UA athletes and learn from the world’s best experts about ways to improve athlete performance. 
   

After earning points, members will gain access to benefits, such as:

• Member-Exclusive Offers: Enter monthly sweepstakes for exclusive prizes like signed gear, new arrivals, and unique experiences. Members can also apply points to future purchases.  
• Donate to Charity: Coming soon, members can give back to organizations like Good Sports, Positive Coaching Alliance, and Every Kids Sports by redeeming points. 

MEET A BASKETBALL LEGEND AND WIN UA GEAR

To celebrate the program’s launch, those who enroll in UA Rewards by August 2 will be entered for a VIP experience with 4x Champion Stephen Curry*. One winner and their guest will win an all-expenses-paid trip to meet Stephen. The exclusive offers don’t stop there! Those who enroll by October 31, 2023, will be entered to win free UA gear for a year (valued at $6,000).** For sweepstakes details, please visit UA.com/rewards.

Under Armour is bringing back ‘Protect This House’ in a campaign starting August 14th. The movement, which first rallied athletes two decades ago to defend their turf, returns in a new form, shifting focus to a mentality that’s bigger than going all-out for yourself, but for the team. When today’s athletes hit their breaking point, it's their team that pushes them to keep going. That's what Protect This House is all about.
 

“I'VE BEEN FORTUNATE ENOUGH TO PLAY IN LOTS OF DIFFERENT TEAMS, LOTS OF DIFFERENT DRESSING ROOMS, IN DIFFERENT COUNTRIES. I'VE LEARNED A LOT FROM COACHES AND TEAMMATES. FOR ME, CLARITY IS IMPORTANT. UNDERSTANDING WHAT YOUR COACH NEEDS FROM YOU AS A GROUP, BUT ALSO AS AN INDIVIDUAL, IS KEY.”

Alex Greenwood, UA Athlete
 

Under Armour is bringing back ‘Protect This House’ in a campaign starting August 14th. The movement, which first rallied athletes two decades ago to defend their turf, returns in a new form, shifting focus to a mentality that’s bigger than going all-out for yourself, but for the team. When today’s athletes hit their breaking point, it's their team that pushes them to keep going. That's what Protect This House is all about.

Notre Dame’s rich athletic tradition is complemented by its high-achieving academic programs, presenting an opportunity for collaboration beyond the field of play. Through customized gear designed to meet needs of student athletes around the clock, Under Armour is committed to helping students perform at their best not only on the field, but in the classroom. Additionally, UA is exploring opportunities to expose students to research and career development opportunities across the business.